![]() ![]() For banking information, you’ll need your business bank account name, which should be the same as the official name of your company, the name of the bank, your bank account number, and the name of the legal representative or business manager for your company’s bank account. What information will I need to prepare for the application?īefore you get started, make sure you have: the full official name of your company, your company registration number (the same number as on your business license), your company registration location, business office address and office phone number. But now, verified overseas official accounts’ posts are visible in China, too. Previously, overseas WeChat users could apply for an official account, but that account’s content would only be visible outside of China, defeating the purpose of marketing to people in China through WeChat. Will people in China be able to see my posts if I’m an overseas account? We’ve addressed the major questions that these changes bring up below, along with basic instructions for signing up for a new official account. The bad news is that overseas businesses now must register for their own official accounts, since the number of accounts linked to one business license has been reduced from 20 to 5 to now 2, meaning that a China-based agency cannot set up the account on your behalf using their own business license anymore. The good news is that overseas businesses can now register for an official account themselves, without needing a Chinese WeChat account or minimum ad spend like in the past. Over the past year, Tencent has made significant changes to the process for opening official accounts on WeChat. ![]()
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